UK-based sports consultancy connecting football, business and opportunity.
Inventive Sports works across athlete representation, commercial partnerships, inclusion events and international sports business advisory. Based in the UK, we support players, clubs, brands and businesses looking to create opportunities in football and sport, with specialist knowledge of India and the Indian Super League.
About Us
Inventive Sports is a UK-based sports consultancy working across football, commercial partnerships, athlete representation and international sports business. We help players, clubs, brands, investors and organisations unlock opportunities in sport through trusted relationships, market knowledge and practical commercial advice. Our work has a particular focus on football, with specialist insight into the Indian football market and the Indian Super League. We also advise businesses looking to explore opportunities between the UK, India and the wider global sports industry.
What We Do
Athlete Representation
Inventive Sports supports footballers with representation, career planning, club opportunities and commercial advice. Our player representation work is led by Baljit Rihal, FIFA Licensed Football Agent. We work with players who are serious about their careers and want trusted guidance, honest advice and access to the right opportunities.
Commercial Partnerships
We help athletes, clubs, brands and organisations create commercial partnerships that make sense.
This includes sponsorships, brand collaborations, ambassador opportunities, market introductions and strategic positioning within sport. Our focus is on credible partnerships that create value for all sides.
India Football Advisory
Inventive Sports has specialist knowledge of Indian football, particularly the Indian Super League. We support players, clubs, agents, investors and businesses looking to understand or access the Indian football market. Our role is to help clients navigate the landscape, identify opportunities and build the right relationships.
Sports Business Consultancy
Inventive Sports advises businesses and organisations looking to invest in sport, enter new markets or build partnerships across football and sport. This can include market insight, strategic advice, introductions, positioning and practical guidance on how to operate credibly within the sports industry. The UK and India are entering a stronger phase of trade and business cooperation, with the UK Government stating that the UK-India Free Trade Agreement is due to enter into force on 15 July 2026. This wider commercial momentum makes sport an increasingly relevant bridge between both markets.
Inclusion Events
Inventive Sports creates and supports events that celebrate representation, open doors and bring the football industry together. Our flagship platform is the Asian Football Awards, which recognises Asian excellence across football.
Connecting Football, Business and Opportunity
Inventive Sports works at the point where sport, business and international relationships meet.
We support:
- Players looking for opportunities in the UK, India and overseas
- Clubs seeking talent, insight and trusted connections
- Brands wanting to enter sport through credible partnerships
- Investors exploring opportunities in football and sport
- Organisations looking for inclusion-led platforms and events
- Businesses seeking guidance on sport-related opportunities between the UK and international markets
India remains one of our specialist markets, but our work is rooted in the UK and connected to the wider global game.
Asian Football Awards
Celebrating South Asian Excellence
Inventive Sports is the home of the Asian Football Awards, a leading platform celebrating Asian achievement across the football industry. The awards recognise players, coaches, referees, media professionals, clubs, grassroots projects, community leaders and organisations helping to move the game forward. The Asian Football Awards are more than an event. They are a platform for visibility, recognition, networking and long-term change.
Why Work With Us?
Trusted Football Relationships
- We work through genuine relationships built across football, sport, media, business and community networks.
UK-Based, Internationally Connected
- Inventive Sports is based in the UK, with connections across football, India and the wider global sports market.
Specialist India Knowledge
- We understand the Indian football landscape and the cultural detail needed to operate credibly between the UK and India.
Commercial Understanding
- We think beyond introductions. We help clients shape opportunities that are practical, credible and commercially valuable.
Sport With Purpose
- We believe sport should create opportunity, visibility and access, both on and off the pitch.
Contact Us
Whether you are a player, club, brand, investor or organisation looking to explore opportunities in sport, we would be happy to hear from you. For representation, partnerships, consultancy or event enquiries, please get in touch.
